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TecAlliance expands into North Africa

TecAlliance, the leading expert for data management and processes in the automotive aftermarket, is excited to announce the opening of its second subsidiary in Africa to support the digitalisation of the automotive aftermarket.

After successfully establishing an office in Johannesburg, South Africa, in the summer of 2021, TecAlliance is now planning to open a branch in Casablanca, Morocco, to optimally serve the French- and Arabic-speaking countries in Africa.

The Moroccan automotive market has showcased significant potential, propelled by factors such as long-term industry growth projections, substantial foreign investment, government incentives, and advantageous trade agreements that position Morocco as a burgeoning hub for automotive production and export.

The expansion to the Maghreb region reflects TecAlliance's dedication to supporting the digitalisation of the growing automotive aftermarket in Africa. Leading local parts manufacturers and distributors are already supplying to and using data from the TecDoc Catalogue, the world's leading spare parts catalogue. TecDoc helps workshops and distributors to precisely identify vehicles and easily find the right replacement parts and allows parts manufacturers to boost sales. 

The TecDoc Catalogue is available in 41 languages, including Arabic and French. The database also covers the vehicles sold in North Africa. Users get product data and article information of the highest quality, provided and updated directly by international and local parts manufacturers. 

Robert Szwed, Vice President Africa at TecAlliance, has already started recruiting. “We are happy to go the next step in Africa and set up our branch in Casablanca. We continue expanding our business to optimally support all market players in the global automotive aftermarket. Therefore, we are excited to find new team members in Morocco that will build business and relationships in North Africa.”

More information about the latest job opportunities at TecAlliance, including the current vacancy as a Sales Manager in Morocco, is available at career.tecalliance.net.

TecAlliance GmbH
Steinheilstraße 10
85737 Ismaning
VAT nummer: DE212306071

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