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TecAlliance Expands Global Footprint, Strengthens Regional Focus

TecAlliance is taking significant steps to strengthen its global presence. To better support its expanding global customer base, the data expert has reorganised its commercial structure into four main regions: the Americas, Asia-Pacific, China, and EMEA. This strategic alignment allows TecAlliance to effectively support business growth outside Europe while maintaining strong investment in its 12 subsidiaries within the EMEA region.

Building on years of consistent growth and acknowledging growing demand from customers and shareholders for enhanced support outside of Europe, TecAlliance has significantly invested in the development of its data solutions on a global scale. This expansion has resulted in the establishment of new offices dedicated to providing global product and data support, as well as commercial support, across key regions around the world.

To further drive its global strategy, TecAlliance has aligned its commercial organisation into four main regions, each led by an Executive Vice President: Frank Nieuwenhuys for EMEA, David Williams for the Americas, Matthias Moritz for Asia Pacific, and Iris Huang for China. The transition is expected to be fully completed by 1 January 2025.

Reflecting on TecAlliance’s global realignment, CEO Peter van der Galiën commented: “TecAlliance has done really well over the past years. While the growth mostly came out of Europe, we have now reached a maturity level in the Americas, China, and Asia Pacific that we need to capitalise on supporting our customers and shareholders in these regions with the best possible automotive data products and solutions.”

David Winter, Executive Vice President Sales New Markets, added: “TecAlliance works from a global strategy, but we need to plan regionally and execute these plans locally. The organisational adaptation allows us to do just that. At the same time, we need to make sure that we keep providing the best automotive data and process solutions to our customers and partners in Europe.” 

This strategic move is designed to accelerate the development of TecAlliance’s flagship products, TecDoc and TecCom, and explore new opportunities in the global automotive aftermarket. Customers and shareholders can expect enhanced support from a robust global company structure. Additionally, TecAlliance is exploring opportunities to expand its TecRMI offerings with repair and maintenance information in markets outside of Europe.

New Leadership Appointment to Drive Success in EMEA

Frank Nieuwenhuys has been promoted to Executive Vice President Commercial for the EMEA region. He brings nearly six years of experience with TecAlliance, having previously led the global TecDoc business. With over 14 years in the industry with Gates, including extensive work in Europe and China, he is well-positioned to drive growth in this key region. “While Europe continues to be the largest commercial region for TecAlliance, which requires clear focus, we see good growth opportunities in the Middle East and Africa. Through our office in Dubai, we are investing in an organisation to support our customers and partners in this region,” he commented and added:

"Localising our team and product offerings will empower TecAlliance customers to enhance their business in the MEA region. Over the past few years, we have appointed nine associates dedicated to this region and significantly expanded our vehicle data for the Middle East, with more developments on the way.”

The entire TecAlliance leadership team, including CEO Peter van der Galiën and the Executive Vice Presidents from each region, will be present at Automechanika Frankfurt. In Hall 3.0 at booth B50 visitors can explore how TecAlliance’s strategic realignment can benefit their business.

To see the full lineup of presentations at the booth and to schedule a meeting, please go to tec.al/AM24.

TecAlliance GmbH
Steinheilstraße 10
85737 Ismaning
Tyskland

Kontaktperson

Pia Harbo
Commercial Business Owner
+49 1749419953 pia.harbo@tecalliance.net

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