TecAlliance Partners With Alzura to Simplify B2B Sales

The two companies have developed an interface that directly connects the TecCom B2B platform with Alzura’s marketplace. The goal is to provide manufacturers and wholesalers with seamless access to the Alzura platform—without any additional development effort.

Through this new interface, TecCom users can use their existing master data, availability information, and ordering processes directly for sales on Alzura. Article data, stock levels, and prices are automatically synchronized, while orders and shipping information are processed through the existing TecCom infrastructure. This eliminates the need for individual interface programming and, according to both partners, represents a significant efficiency gain for suppliers and distributors.

The TecCom platform supports electronic order and logistics processes in the automotive aftermarket. More than 350 suppliers and 30,000 trading partners use this system, handling around 780 million transactions each year. Alzura, meanwhile, operates Tyre24.alzura.com, one of Europe’s largest marketplaces for tires, rims, car parts, and workshop equipment—with around 21 million items and over 2,000 sellers across 15 countries.

This partnership connects two complementary ecosystems: TecAlliance contributes standardized process integration and data quality, while Alzura provides marketplace reach and visibility. The joint interface reduces technical barriers, accelerates product listings, and simplifies data exchange along the supply chain.

“With the TecCom integration, we’re creating the technical foundation that allows manufacturers, wholesalers, and retailers to offer their products on Alzura quickly and reliably—without additional integration work. Our platform thrives on the balance between strong demand and a broad range of products, and this cooperation strengthens both.” Michael Saitow, founder and CEO of Alzura AG

The partnership is particularly aimed at existing TecCom sellers who have so far only operated within the process ecosystem. By connecting to Alzura, they gain access to an additional sales channel with more than 40,000 registered business buyers across nine European markets.

“Our mission remains unchanged: to increase efficiency, reduce effort and costs for our customers, and strengthen connections within the industry. Our cooperation with Alzura is another important step in providing our customers with greater reach and process reliability—enabling us to tackle future challenges and opportunities together", said Christina Meier, Commercial Business Owner Partner Management TecCom EMEA

More information about TecCom is available here...