“It’s all about performance. When you are a parts manufacturer, you need to have answers to the questions like: How often have my products been searched? How is my brand performing? How is the market developing? How can I optimise my portfolio?”, says Jens Störmer, Product Owner Demand Dashboard at TecAlliance.

TecAlliance's mission is and has always been to support the Independent Automotive Aftermarket with data-driven solutions. That’s why in 2018 TecAlliance started to track data, that nobody else in the market can provide: the user behaviour in the TecDoc Catalogue, one of the world's leading spare parts catalogues. By analysing the data, the Demand Dashboard allows parts manufacturers to learn more about their customers’ needs and get deeper insight into their markets.

The Demand Dashboard helps product managers to make the right decisions and assists them in efficient product planning. It gives them information about market shares and feedback on marketing activities. Using data from across Europe and Asia, it helps them to monitor the development per product group and article. 

The solution is cloud-based and easy to use. It is updated daily to show real-time market demands. It allows parts manufacturers to keep an eye on their market presence and compare with competitors. 

"To give you an idea about how to work with the Demand Dashboard we take a look at a typical use case. Let’s say you are a product manager at a part manufacturer who needs to decide which 2 out of 10 potential candidates for a new product should be launched first", explains Störmer. "In the first step you need the report 'Usage data for Most Searched & Most Selected OE Numbers'. Then in the second step you sort the figures by popularity and get an indicator of which kind of products the market demands. And then, you make the right decision", he says.

TecAlliance uses the information from the Demand Dashboard also for consulting services, for the second Analytics Manager module PMA ((Product Management Analytics), that delivers data analysis and reporting for product line and portfolio management, and in the TecDoc Catalogue itself. With the gained information from the search behavior, TecAlliance will expand the user experience of the TecDoc Catalogue and improve the product. The analysis of the TecDoc Catalogue usage data shows which parts are searched in combination or are put together in the shopping basket, allowing to give good shopping recommendations to the users.

Watch Jens Störmers’ presentation of the Demand Dashboard containing real market insights on YouTube: https://youtu.be/TObrzi8aNRw

Learn more about the analytics products of TecAlliance: https://www.tecalliance.net/en/products-and-solutions/analytics-manager/